Industry Innovation Day

The Tunisian ecosystem serving the automotive industry of tomorrow.

Industry Innovation Day 2026 is organized by the German-Tunisian Chamber of Industry and Commerce (AHK Tunisia) and the Tunisian Automotive Association (TAA), with support from GIZ. The event offers a series of conferences and panels focused on innovation and digitalization in the automotive sector.

The primary aim of the conference is to exchange knowledge, identify best practices in the sector, and support industrial companies seeking to benefit from ongoing technological advances.

Industry Innovation Day

Speakers

Florian Langlotz

Drees & Sommer

Thilo Bein

Fraunhofer Institut

Marius Ochel

VDA

Myriam Elloumi

Coficab

Wouter IJzermans

BEPA

Boubaker Siala

Bako Motors

Sabri Brahem

DrÃ¤xlmaier

Markus Thill

Bosch

Hamza Dhia Mrabet

Planisware

Imen Bouali

Maibornwolff

Najoua Essoukri

ENISo

Aymen Zghibi

Akkurad

Firas Feki

KPIT

Industry Innovation Day

Program

9h00 - 9h30
Registration and Networking Coffee
9h30 - 10h15
Opening
- Jörn Bousselmi DG | AHK Tunisia
- Myriam Elloumi President | TAA
- Felix Sarrazin Head of Program | GIZ
- S.E. Elisabeth Wolbers German Ambassy
- Fethi Sahlaoui Ministry of Industry | Republic of Tunisia
10h15 - 10h45
Major trends in the international automotive sector
- Florian Langlotz Global Head of Automotive | Drees & Sommer
10h45 - 12h15
Driving Sustainability: Innovations Shaping the Future of the Automotive Industry
- Markus Thill President Region Africa | Bosch
- Thilo Bein Head of Science Management | Fraunhofer Institut
- Wouter IJzermans Senior Advisor | BEPA
- Myriam Elloumi Chief of Corporate Affairs & Sustainability Officer | Coficab
- Zied Zemzem Head of Production Technology Tunisia | Leoni
12h15 - 13h45
Lunch Get together
13h45 - 14h45
New Markets, New Mobility: Opportunities Beyond Traditional Automotive
- Marius Ochel Team Lead Division Foreign Trade & Customs | VDA
- Firas Feki Managing Director & Head | KPIT
- Aymen Zghibi Founder & CEO | Surus
- Boubaker Siala Founder & CEO | Bako Motors
14h45 - 15h45
Aligning tomorrow’s skills and talents to address the new challenges of the automotive industry
- Sabri Brahem HR Director Europe & Africa | Dräxlmaier
- Hamza Dhia Mrabet Human Resources Manager | Planisware
- Imen Bouali Unit Head of Artificial Intelligence | Maibornwolff
- Najoua Essoukri Director | ENISO
15h45 - 16h00
Building smart and sustainable industrial zones
- Kais Mejri PDG | AFI
16h00 - 16h15
Closing ceremony
- Ibrahim Debache Vice-Président | AHK Tunisie